By Laura Abrar | Business 2 Community
Courtesy of Yahoo! Small Business Advisor
Customers are bombarded with an array of messages coming at them from marketing platforms ranging from email, SMS, mobile, social, media, display, digital, point-of-sale and print advertising. The sheer volume of messages can be overwhelming. So it’s important for marketers to get their messages right from the start. Rather than hoping for the best, here are some simple techniques to improve and refine your messages so it appeals to a targeted set of customers: