Everything that you say either helps your brand or it hurts it. When you post your comments, opinions, or daily thoughts on various social networking sites, people are connecting with who you are and that helps them to form an opinion about what role you will play in their lives. Employers look at your social networking activity and that also can determine if you are offered a position or a promotion with an organization. It is so crucial to your overall success that you are mindful of what you say and who you say it to. Any good marketing representative knows that the only way to get people to buy into what you are selling is to get their attention. You get their attention by finding a way to connect with them personally. Finding a common interest and getting them to see that you can relate to them in some way always helps to seal the deal. Here are a few tips on building your brand.